About

Cody Jaster

I'm a Houston-based marketer with 12+ years of B2B experience, spanning demand gen, digital, content, lifecycle, channel engagement, and product marketing.

Most recently, I led go-to-market strategy for an identity-based secure access platform serving critical infrastructure and OT buyers, working directly with the CRO and CTO to build ICP, personas, messaging, and demand gen from the ground up. That work contributed to 4x pipeline growth over two years.

Before that, I spent nearly eight years at a managed cybersecurity services company, running lifecycle and retention marketing, channel partner programs across 100+ MSPs, and content strategy, including a 20% reduction in customer attrition and a 2x increase in partner-led revenue.

I'm also a co-founder of Aligned Intelligence, an AI workflow automation consultancy helping small B2B service businesses put AI to work in their sales and marketing operations. It's where I get to build the things I write about here.

I have a Bachelor of Business Administration in Marketing from the University of Houston. I live in the Houston area with my family.