B2B Growth & GTM Marketing
GTM strategy for cybersecurity companies, built and shipped faster with AI.
B2B marketer with 10+ years building go-to-market strategy and demand gen for cybersecurity companies, now using AI to do it faster.
Featured project
GTM Rebuild for a Critical Infrastructure Security Startup
Built the go-to-market foundation from scratch for a Series A identity-based secure access platform, working directly with the CRO and CTO.
From the blog
Recent writing
Positioning a Technical Product for a Non-Technical Buyer
The messaging that wins a CISO's attention isn't the messaging that closes the deal. Notes on writing for five buyer personas at once.
The Renewal Segmentation Model That Actually Reduced Churn
A three-tier touch model based on account value and risk, not just days until renewal, cut attrition by 20% in under a year.
Deploying Agentic AI in Demand Gen Without Losing Control of the Pipeline
Agentic workflows can run lead enrichment, attribution, and outbound at scale. Here's where I still keep a human in the loop, and why.
Open to senior marketing leadership roles and GTM consulting.
If you need GTM strategy, lifecycle programs, or an AI-forward marketing operator, let's talk.