B2B Growth Marketing & GTM Strategy
Delivering GTM strategy for B2B companies, built and shipped faster with AI.
B2B marketer with 12+ years building go-to-market strategy and demand gen, now using AI to do it faster.
Featured project
GTM Rebuild for a Critical Infrastructure Security Startup
Built the go-to-market foundation from scratch for a Series A identity-based secure access platform, working directly with the CRO and CTO.
From the blog
Recent writing
AI adoption skyrocketed in 2026. But few teams can prove its effectiveness.
The 2026 reports agree: almost every B2B team uses AI, and the share that can prove a return is falling. The gap is the operations layer underneath, and here is what it looks like on one team.
How to Nail Your First 90 Days as a Channel Marketing Manager
Channel marketing managers succeed by making partners successful, not by running good campaigns of their own, a throughline confirmed across 30+ real job postings. Here's a 30/60/90 day plan built around that, adaptable across industries.
No Lead Left Behind: A Demand Gen Routing Framework for Any Business
A working system for routing every lead, however it shows up, to the exact next step it has earned. Built for B2B security, but the shape holds for B2C too.
Open to marketing leadership roles and GTM consulting.
If you need GTM strategy, lifecycle programs, or an AI-forward marketing operator, let's talk.