Blog
Writing on GTM, lifecycle, and AI
I write about GTM, lifecycle marketing, AI in marketing ops, and channel partnerships, mostly notes from things I've actually shipped.
GTM & PositioningLifecycle & Retention MarketingAI in Marketing OpsChannel & Partner MarketingCareer Notes
GTM & Positioning
Positioning a Technical Product for a Non-Technical Buyer
The messaging that wins a CISO's attention isn't the messaging that closes the deal. Notes on writing for five buyer personas at once.
·6 min read
Lifecycle & Retention Marketing
The Renewal Segmentation Model That Actually Reduced Churn
A three-tier touch model based on account value and risk, not just days until renewal, cut attrition by 20% in under a year.
·7 min read
AI in Marketing Ops
Deploying Agentic AI in Demand Gen Without Losing Control of the Pipeline
Agentic workflows can run lead enrichment, attribution, and outbound at scale. Here's where I still keep a human in the loop, and why.
·5 min read